Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The key to a successful topical map is understanding your audience and their common here search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.